Robert McKee on Business Storytelling

Robert McKee wrote the screen writing class Story: Substance, Structure, Style and The Principles of Screenwriting. (He made the Annie Hall-style cameo in Adaptation.) I read it a several times over the years -- that's a lot considering I'm the only species of copywriter who has no interest in writing a screenplay. But he lays out how to tell a story--and that's what creative work is.

Presentation Zen featured this video of him talking about business presentations. I'd like know more about his POV, alas, this clip will be all we get from him today.

“What happens is fact, not truth. Truth is what we think about what happens.” -- Robert McKee