I just noticed on Chronicle's site a new book from IDEO. Not a book about design or innovation. But a book to the general market. A travel book that takes a new look at cities through eyes of IDEO employees.
Great move to further create an IDEO brand. I assume we'll soon be listening to IDEO-branded MP3 players or drinking IDEO-branded vitamin water. At least, I will.
It made me to some searching and I found this old TED clip of IDEO pres. David Kelley
