Priming Made Me Do It

So I'm looking into the role of priming in the the persuasion process. I hope to find more research on the effect of priming in mass communications. In particular, does a creative idea prime the audience with positive associations.

For example, does the fact that you "get" an Economist ad, trigger the self schema for "intelligent business thinker" which then in turn makes you more likely to act accordingly...namely subscribing to the Economist.

I stumbled across this student paper: Subliminal Persuasion: Getting the Story a Little Less Wrong. The author talks about the difference in subliminal perception and subliminal influence.

Here's an interesting quote (of a quote):

Lastly, a study last month reported in the online newspaper, NewScientist.com, showed that a subliminally flashed message with the words “Lipton Ice” made thirsty volunteers four times more likely to choose Lipton ice tea over mineral water. However, the effect was only significant if the volunteers were thirsty so the researchers concluded that “priming only works when the prime is goal-relevant”.

Which reminds me: I gotta pick up a Lipton Ice and a copy of the Economist.